Item 22 - Students working on their car models for the General Motors sponsored project.

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32-RG 32.02-P110.10111-22

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Students working on their car models for the General Motors sponsored project.


  • 2004 Fall (Creation)


Negative, Film Roll, Color, 35 mm (18 frames)

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Copyright held by Steven A. Heller/Art Center College of Design (Pasadena, Calif.)

Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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General Motors sponsored project: GM in Emerging Asian Markets: to ensure its position as the number one carmaker in China, General Motors challenged Transportation Design students to consider what kinds of products will be produced 15 years from now. Students were asked to consider other emerging economies and how these differences would be reflected in the products sold there. Students were also expected to fully understand both the infrastructure and cultural parameters of the Asian consumers. In addition, students explored new technologies that will be appropriate and relevant to their conceptual vehicles.

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76.1 KiB

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