Developments at Art Center, November 1976: Ford Sets Student Design Project - Mustang III Senior transportation design students currently are involved in a term project proposed by the Ford Motor Company's senior design staff. The assignment is the design of a Mustang III for the 1980s. Assignment objectives for the four-passenger vehicle include reduced bulk and greater aerodynamic efficiency, compared with the current Mustang, and a clean, distinctive and sporty look that could have the same dramatic sales impact as the original Mustang did in 1964. Safety, fuel efficiency and cost effective production features are other important criteria. The vehicle is to be based upon the chassis and drivetrain components of the new Ford Fiesta, soon to be released. Final proposals by each of the 16 students will include full-size renderings, package drawings and one-fifth scale models. The proposal was presented to the class by Fritz Mayhew, design manager for Ford's Light Car Studio, and Mark Gleason, specialist in automotive aerodynamics. Instructors are department chairman Keith Teter and Hugh Jorgensen. Mayhew is conducting ongoing project reviews and Jack Telnack, design director at Ford, an alumnus of Art Center, will attend the final critique in January.
Developments at Art Center, January 1977: Successful Ford Project Prompts Business Week Story The Ford Motor Company's final critique of its Mustang III student term project was covered on January 27 by Business Week magazine. The material will be part of a soon-to-be published story which we understand will focus on Art Center's transportation design and other industrial design programs. Coincidentally, Ford's senior representatives, Jack Telnack, design director, and Fritz Mayhew, design manager, declared the students' design proposals to be the best ever presented in response to a Ford project at Art Center.