Item 2004.23.2891 - Ford: Thunderbird Project. Erwin Lui (TRAN 1982) presenting his final work.

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32-RG 32.02-2004.23.2891

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Ford: Thunderbird Project. Erwin Lui (TRAN 1982) presenting his final work.

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  • 1981 (Creation)

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Transparency, Slide, 35 mm

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Copyright held by Art Center College of Design (Pasadena, Calif.)

Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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Developments at Art Center, October 1981: Transportation Design Majors Address "Project Thunderbird" for Ford This term advanced transportation design students are involved with a realistic project from Ford Motor Company. Called "Project Thunderbird," the assignment asks them to design a 1986 model, capitalizing on the strength of the Thunderbird name in the marketplace, while recreating a clear design identity for a vehicle which has been transformed many times over the years--from a sports car to a sedan to a personal luxury car and so on. The structure of the assignment required the students to function initially as a group to research and develop a new product plan for the new Thunderbird and to reach a consensus on the direction the design should take, then to work as individuals to create design solutions within the agreed-upon guidelines. The principal supervisors are Robert Zokas, luxury and mid-size car design director for Ford Motor Company, and Allen Ornes, luxury car design manager. The instructors involved are Keith Teter and Richard Hutting.

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