Item 2004.23.5228 - Toyota family of cars for 1988-1990. A cocktail party for the visitors from the Toyota project along with students and other faculty.

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32-RG 32.02-2004.23.5228

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Toyota family of cars for 1988-1990. A cocktail party for the visitors from the Toyota project along with students and other faculty.


  • 1981 Summer (Creation)


  • Negative, Film Roll, b&w, 35 mm (17 frames)
  • Contact sheet, 35 mm (2)

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Copyright held by Art Center College of Design (Pasadena, Calif.)

Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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Developments at Art Center, July 1981: This trimester Toyota Motor Company is sponsoring its first assignment for advanced transportation design majors at Art Center. This complex, carefully structured project is unique in several ways. It requires the class to research marketing as well as design factors to come to a consensus about Toyota's ideal line-up for the U.S. market by 1988-1990. It also requires students to work in teams as they develop the individual vehicles in each line. The vehicles must share floor plans, engines, suspension and driveline components in common, and the challenge is to design a "family" of marketable concepts within these specifications. The emphasis on market considerations and teamwork realistically reflects what the students will encounter as professionals in the automobile industry. The project is being supervised by staff member of Calty Design Research, Inc., Toyota's wholly owned subsidiary in Newport Beach. The supervisors are James Sherburne, design manager; Masahiko Kaneko, a consultant at Calty; and Strother MacMinn, a consultant at Calty and one of the instructors involved in the project. The other instructors are Keith Teter and Richard Hutting.

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Car categories in this project: Micro car, Mini car, Small car, Medium car, Large car

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