Item 2004.23.5395 - Volkswagen "Real World Car for 2000". Steven Ferrerio (TRAN 1980) giving his final presentation to Volkswagen executives.

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32-RG 32.02-2004.23.5395

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Volkswagen "Real World Car for 2000". Steven Ferrerio (TRAN 1980) giving his final presentation to Volkswagen executives.

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  • 1980 (Creation)

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Transparency, Slide, 35 mm

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Copyright held by Art Center College of Design (Pasadena, Calif.)

Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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Developments at Art Center, June 1980: Volkswagen Presents Its First Design Project at Art Center Volkswagen AG, Germany, and its subsidiary Volkswagen of America are this term jointly presenting the company's first major educational assignment for Art Center's senior transportation design students. The problem is the design of a four-passenger cost and fuel-efficient "Real World Car", a "Volkswagen" for the year 2000, showing changing European and American trends in values. In a message to the student designers at the outset of the project, William H. Maypole, director of styling for VW of America, said, "As designers become more aware of each other's backgrounds and ideas for the future, a bridge of understanding can be built between American and European design. This understanding could bring about sincere international cooperation in the development of a 'Real World Car'." This hypothetical assignment's six principle objectives are to: develop an understanding of German engineering and its functional relationship to transportation design; convey an understanding of aerodynamics; determine real transportation needs, including interfacing systems; devise vehicles that use onboard space and computer technology for weight reduction; incorporate modular components, making use of the utilitarian aspect of design; and construct a people-packaged product, designed around human characteristics. Coordinating and supervising the assignment for Volkswagen is Douglas Halbert, a 1978 graduate, now a senior designer with the company's U.S. design office. Instructors are Industrial Design department chairman Keith Teter and Richard Hutting.

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