Item

Model of a white, two-door sports car by Chen R. Chen (TRAN 2007) for the DaimlerChrysler sponsored project.

• 2006 Spring (Creation)

Transparency, Roll-film, 120 mm (2 frames)

Copyright held by Steven A. Heller/Art Center College of Design (Pasadena, Calif.)

Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

DaimlerChrysler sponsored project: Breaking the paradigm of the small car DaimlerChrysler believes that there is a big future for small cars and vehicles for the North American market. In this Funded Educational Project, students of Art Center's Transportation Design department created exciting, advanced, innovative solutions for future generations of vehicles that will use minimal road-space and energy. Small is not cheap. Think cell-phones and digital cameras: miniaturization is occurring everywhere as an expression of sophistication, style, technology and function. So the question is: how to convey a sense of passion, quality, safety and craftsmanship in an automobile with a small footprint? DaimlerChrysler also places great emphasis on thorough packaging and interior design, and although there will be a maximum size stipulated by DaimlerChrysler, students were encouraged to choose novel approaches to technology and package layouts. Students were also asked to consider that Baby Boomers will become an extremely significant proportion of the American market over the coming years. Their demands and aspirations should be as important for this project as those of other age groups.

• Transportation design
• Transportation Design Department--Sponsored projects
• Transportation Design Department--Student works
• Automobiles
• Automobiles--Models

• Chen, Chen R. (Subject)