Item P110.9977 - Model of a silver car (SUV) with the Acura logo on it by Jaehoon Kim (TRAN 2004) for the Honda sponsored project.

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32-RG 32.02-P110.9977

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Model of a silver car (SUV) with the Acura logo on it by Jaehoon Kim (TRAN 2004) for the Honda sponsored project.

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  • 2003 Spring (Creation)

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Transparency, Roll-film, 120 mm (2 frames)

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Copyright held by Steven A. Heller/Art Center College of Design (Pasadena, Calif.)

Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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Honda sponsored project: Students in the Honda Research & Design studio will be able to take an in-depth look at the next SUV. Designing for the total vehicle, exterior and interior, transportation design students will work in two-person teams to develop their vision for the next MDX/RDX entry vehicle for Acura's small and large SUV's. Intended for the young neo-urbanite of 2010 to 2015, the MDX/RDX will have the value and fundamental characteristics of the family sports utility ride with a distinctly youthful and stylish aesthetic. Bringing it all together, film students will create image videos and advertisements for the new Acura SUV identities. (with Film)

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