Thesis MT MDP K98 - The scarlet letter : a transmedia commentary on type, identity and culture / by Claire Myoung-Jung Kwon (GMDP 2004).

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Reference code

37-RG 37.04-MT MDP K98

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The scarlet letter : a transmedia commentary on type, identity and culture / by Claire Myoung-Jung Kwon (GMDP 2004).

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  • 2004 (Creation)

Extent

17 leaves : col. ill. ; 28 cm.

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Scope and content

The Scarlet Letter is a trans-media commentary on type, identity and culture. It discusses the birth of the Chopsuey typeface as a pseudo-nationality of Far East Asians and its application to Asian Americans for over 100 years in the U.S. The Scarlet Letter is an exploration about the relationship between typography and identity in the U.S. It identifies how society imposes distinctive generalizations and/or stereotypes using a typeface through a mixture of history, fact and fiction. (Description from Media Design Program website.)

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Copyright held by Claire Myoung-Jung Kwon. Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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  • Alphanumeric designations: 33220002605918

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