You are here : a transmedia system for travelers/ by Carina Ngai (GMDP 2004).

Identity elements

Reference code

37-RG 37.04-MT MDP N576

Level of description



You are here : a transmedia system for travelers/ by Carina Ngai (GMDP 2004).


  • 2004 (Creation)


19 leaves: col. ill. ; 28cm.

Name of creator

Biographical history

Content and structure elements

Scope and content

With You Are Here, Carina Ngai created a physical environment, a branding concept, and a sonic experience. These elements combine to enhance travelers? experiences in a foreign city enabling them to emotionally connect to a place. Tourists come to the You Are Here store and become explorers. Drawn in by the ambiance of the retail environment and a series of video attract loops, they select an Audio Walking Tour narrated by a local resident reflecting personal points of view. (Description from Media Design Program website.)

System of arrangement

Conditions of access and use elements

Conditions governing access

Physical access

Technical access

Conditions governing reproduction

Copyright held by Carina Ngai. Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

Languages of the material

Scripts of the material

Language and script notes

Finding aids

Acquisition and appraisal elements

Custodial history

Appraisal, destruction and scheduling information


Related materials elements

Existence and location of originals

Existence and location of copies

Related archival materials

Related descriptions

Notes element

Specialized notes

  • Alphanumeric designations: 33220002606148

Alternative identifier(s)

Description control element

Rules or conventions

Sources used

Access points

Place access points

Name access points

Genre access points

Accession area