You are here : a transmedia system for travelers/ by Carina Ngai (GMDP 2004).

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Reference code

37-RG 37.04-MT MDP N576

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You are here : a transmedia system for travelers/ by Carina Ngai (GMDP 2004).

Date(s)

  • 2004 (Creation)

Extent

19 leaves: col. ill. ; 28cm.

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Scope and content

With You Are Here, Carina Ngai created a physical environment, a branding concept, and a sonic experience. These elements combine to enhance travelers? experiences in a foreign city enabling them to emotionally connect to a place. Tourists come to the You Are Here store and become explorers. Drawn in by the ambiance of the retail environment and a series of video attract loops, they select an Audio Walking Tour narrated by a local resident reflecting personal points of view. (Description from Media Design Program website.)

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Copyright held by Carina Ngai. Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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  • Alphanumeric designations: 33220002606148

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