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Avery Dennison Final Presentation, 2003 December 04.
- 2003 December 04 (Creation)
1 videocassette (VHS) : sd., col. ; 1/2 in.
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Copyright held by Art Center College of Design (Pasadena, Calif.). Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.
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Avery Dennison sponsored project: The first of four annual projects sponsored by Avery Dennison, “Thoroughly Branded” will ask students from disciplines such as Graphics and Environmental Design to capture the consumer through product, packaging, environment, attitude, and advertising, ensuring that the consumer’s attraction to a product begins before and endures beyond its purchase. Avery Dennison, a global leader in pressure-sensitive technology and retail tag systems, is eager to see how the students will respond to the unique challenge of working along the entire branding continuum.
Super Thursday event.