Item VID0801 - Daimler Chrysler Final Presentation, 2003 December 04.

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7-RG 7.05-8-VID0801

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Daimler Chrysler Final Presentation, 2003 December 04.

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  • 2003 December 04 (Creation)

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1 videocassette (VHS) : sd., col. ; 1/2 in.

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Copyright held by Art Center College of Design (Pasadena, Calif.). Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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Daimler Chrysler sponsored project: In the 1930s car companies would commission coachbuilders to design distinctive car bodies around a standard chassis. In this tradition, DaimlerChrysler will challenge transportation design students to do the same, applying a modern interpretation of the Chrylser identity to a standard Chrysler chassis. Students will work through three project phases-dream phase, package logic, and execution-focusing on designs that showcase form, beauty, and proportion. The studio will culminate with students exhibiting their work at a mock concours d’élégance staged in the studio, complete with DaimlerChrysler celebrity design judges Trevor Creed and Tom Tremont. Awards will be presented for categories such as “The Iconic Language of Chrysler,” “Best of Show,” and “People's Choice.

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Super Thursday event.

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