John Casado design collection

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Reference code


Level of description



John Casado design collection


  • 1966-1987 (Creation)


2 linear feet (3 oversized boxes)

Name of creator

(1944 May 30 -)

Biographical history

John Casado (ADVT 1966) was born in East Los Angeles on May 30, 1944 and attended UCLA before graduating from Art Center. He began his career as a graphic designer at Young & Rubicam and Saul Bass Design, opening his own design firm, Casado, Inc., in 1970. As a designer, he was responsible for such iconic logos as Esprit (1979), the loose-line Macintosh computer (1984), and New Line Cinema (1987). In the early 1980s, he shifted to photography - working in the fields of advertising, editorial, and fashion - and painting. His many recognitions and awards include a Grammy for Best Album Cover (1974).

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Scope and content

The John Casado design collection is his printed portfolio of his graphic design and advertising work, mainly from 1970 to 1987. It covers both his career as a designer for the music industry and for the corporate world. The Advertising series consists of ads created for newspaper and magazine publication. The companies included are Esmark, Esprit, Herman Miller, Jeanne Marc, and Thom McAn. The Album Covers series contains covers and album art pages from the 1970s, including the one for which he won a Grammy (Best Album Package) in 1974. The Annual Reports and Corporate Brochures series exemplifies, from furniture to aircraft to clothing, the variety of companies he worked with and the scope of his design work. The Logo Designs series contains his graphic design work for clients ranging from San Francisco-based companies to major corporations. Included here are copies of his two most notable logos, the original Macintosh "Picasso logo" (actually inspired by Matisse) and Esprit's bold wordmark. The final series, Student Work, is his 1966 graduation portfolio with photographs and paste-ups of advertisements and packaging design.

System of arrangement

Series 1 - Advertising
Series 2 - Album Covers
Series 3 - Annual Reports and Corporate Brochures
Series 4 - Logo Designs
Series 5 - Student Work

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Conditions governing reproduction

Copyright held by Art Center College of Design (Pasadena, Calif.) unless otherwise noted.

Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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      General note

      All creation dates for undated items were taken from the John Casado Design Timeline at

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