Toyota Lecture collection

Designing the New Jerusalem, 1986 August 21 (Toyota Lecture) Drawing on the Right Side of the Brain: Artists Make Better Thinkers, 1986 October 28 (Toyota Lec... The Joy of Animation, 1986 November 24 (Toyota Lecture). From Concept to Reality: A Career Retrospective, 1986 December 4 (Toyota Lecture). William Klein, 1987 February 13 (Toyota Lecture). The Beauty of a Great Idea, 1987 February 18 (Toyota Lecture). Getting the Word out with Type, 1987 February 24 (Toyota Lecture). Art and Design from the Bauhaus, 1987 March 02 (Toyota Lecture). The Painting of Modern Life, 1987 April 01 (Toyota Lecture). In Search of Hemingway, 1987 April 08 (Toyota Lecture). AIDS: What Everyone Needs to Know, 1987 April 13 (Toyota Lecture). Using the Power of Advertising to Wage Battle against the Power of Drugs, 1987 April 15 (Toyota L... Reading the Total Scan, 1987 April 22 (Toyota Lecture). Art Center's New Identification Program, 1987 April 28 (Toyota Lecture). I Do's and We Do's, 1987 June 02 (Toyota Lecture). Life Wish, 1987 June 09 (Toyota Lecture). Chinese Design Today, 1987 June 18 (Toyota Lecture). Personal Goals, 1987 July 06 (Toyota Lecture). The Emergence of Quantum Art in the Roaring Twentieth Century, 1987 July 14 (Toyota Lecture). Design in a Larger Context, 1987 July 30 (Toyota Lecture).
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Reference code

RG 124

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Toyota Lecture collection


  • 1986-2010 (Creation)


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Scope and content

The Toyota Lecture collection consists of posters, videos, and audiotapes of the lectures, and portraits of the speakers. The Toyota Motor Corporation Endowed Lecture Program was established in 1984 through a generous $1 million endowed gift to Art Center College of Design from Toyota. The endowment was used to bring accomplished professionals working in fields directly related to Art Center's departments, as well as architects, writers, historians, critics, and social commentators, to speak on campus.

In June 2009, the name of the lecture series changed to The Big Picture.

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Series 1: Toyota Lecture posters
Series 2: Toyota Lecture videos
Series 3: Toyota Lecture audiotapes
Series 4: Toyota Lecture portraits

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Copyright held by Art Center College of Design (Pasadena, Calif.)

Digital materials and catalog records are made available for educational and research purposes only and cannot be reproduced, distributed, or published without written permission from Art Center College of Design.

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  • Variant title information: Big Picture Lecture collection

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